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Description/Definition:
The proportion of a sample of businesses for whom the College has provided services indicating that their expectations have been met. This indicator is intended primarily to measure satisfaction of sponsoring organizations whose employees have been trained through customized programs provided by the College under contract or agreement.
Methodology and Data Sources:
The task force measurement of this indicator divides the population for Business and Industry Satisfaction includes two facets: (1) Employees, who rate the value of the training by an evaluation at the end of the training session(s), and (2) Employers, whose satisfaction is measured by repeated contracts or agreements with the College.
The employee aspect of Business and Industry Satisfaction will be measured using three items on a "Strongly Disagree" to "Strongly Agree" scale":
- The information from this seminar will help me in my current job.
- The information presented will help me in the future.
- I would recommend this training to others.
Reporting Periods/Timelines:
Data will be collected over a twelve-month period and reported annually.
Special Conditions/Issues:
The Michigan Jobs Commission has conducted surveys of a random selection of business receiving grant funded customized training from Michigan community colleges. However, the methodology structure has provided a very small response rate for any given college, making an estimate of Business and Industry Satisfaction difficult to obtain.
There is a difference between Business and Industry Satisfaction and Employer Satisfaction. The MCCA may wish to survey employers whose employees completed regular credit and/or non-credit programs in addition to those employers sponsoring customized job training.
Work Group Members:
Tom Franke, Lansing (Group Leader)
Bill Brown, Lansing
Jill Korzenowski, Lansing
Pilot Project Colleges:
Lansing Community College.
Sample Format
Currently unavailable.
History
Business and industry satisfaction is a proposed Michigan Jobs Commission Consumer Report Card indicator. It is also, a commonly-used indicator by community colleges in other states.
Background
Research Summary
Sixteen of 26 community colleges indicate they can report on this indicator with current resources and from existing data. However, some colleges qualified their responses by indicating that they survey students and graduates to gather data, not business and industry representatives directly.
Definitions
Estimated Cost of Pilot
There were be no cost to individual community colleges. The cost of reporting this indicator is borne by the MJC.
Conclusions
While the data collection for this indicator is currently being done by the MJC, the methodology is poor. For example, survey respondents may not have been accurately defined as community college training users and the response rate for any specific community college is small.
Recommendations for Performance Indicator:
The MCCA should work with the MJC to improve current survey data collection and reporting methods for Business and Industry Satisfaction. If that joint effort does not produce a methodology that is satisfactory, MCCA should revert to designing and implementing its own telephone survey for all community colleges through a contracted central source.
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